The IUPUI Office of Health and Wellness Promotion needed help from our group in W231 to increase student engagement in their wellness coaching program. Our report provides detailed research, analysis, and a local study of IUPUI students. Some of our recommendations include: 1) focusing on office strengths in current key demographics to scale the program, then adding peer-to-peer marketing to continue to grow, 2) utilizing the trials and tribulations of the COVID-19 pandemic to show value in the wellness coaching program, 3) specializing coaching options, and more in our report.
Karen Shriver
Major: Psychology
School of Science
Kira Smith
Major: Psychology
School of Science
Lucas Montgomery
Major: Neuroscience
School of Science
Johnmichael Augustinovicz
Major: Biology
School of Science
